Introducing the ROLE official logo and brand identity

The ROLE – Reimagining Opera Learning & Education project proudly unveils its official logo and visual identity, marking a significant milestone in its journey to blend tradition and innovation in the world of opera and education.

The ROLE brand is a carefully crafted fusion of classical elegance and modern cinematic storytelling. The strong, serif typography pays homage to the rich heritage of opera, evoking authority and sophistication. At the heart of the design, the integrated film reel within the “O” symbolises the project’s connection to the audiovisual medium, highlighting its innovative approach to presenting operatic content. The flowing filmstrip element introduces a sense of movement, reinforcing the dynamic nature of the project as it reimagines opera through a contemporary educational lens.

While the primary logo will appear in the official brand colour, a sophisticated deep teal, alternative applications will feature a secondary pink version, which is available together with a monochrome version. This ensures visibility and adaptability, all while preserving the integrity of the brand’s identity.

The ROLE logo and its associated identity standards serve as a strong foundation for the project’s visual communication, ensuring a memorable and distinctive brand presence as it continues to innovate in the realms of opera and education. The logo was created by the Spanish graphic designer, María Fornieles, whose expertise in visual identity has played a crucial role in bringing this innovative concept to life.